3 Tips For Your Marketing Company To Get More Tech Clients

For most marketing companies, the goal of finding more clients is always a constant struggle. Not only is it hard to find new prospects, but it’s especially hard to have those who are going to bring in a high value for your business. However, that’s why going after more tech clients might be a good route to go.

Tech clients not only offer new and exciting innovations to sink your teeth into, but many of them have plenty of runway in their budget. And if you’ve been considering bringing on some new clients, this might not be a bad route to go, which is why I’m giving you a few helpful tips for your approach. Check them out below:

Explore Different Sectors

If you’re looking to get into tech, then one of the first things you need to do is start researching what clients interest you. After all, while the tech industry can offer you some high-dollar clients, that’s not to say all of them can use your expertise. Furthermore, you’ll also run into some companies that might need what you’re after, but don’t precisely know it yet, which will require a fair amount of education. However, that’s why mapping out where your strengths like versus what the market needs are is crucial to your success.

Start out by looking at the different sectors of tech that interest you, breaking them up into categories based on what areas are receiving funding, as well as where your services come into play. For instance, an industry like FinTech might be on the up-and-up when it comes to funding; however, a lot of those companies deal with b2b marketing exclusively. Additionally, although you’re not exactly playing the role of investor, it is important to factor in what type of future success this company will have, as well as if they’ll have the money to pay you through your entire retainer.

An excellent example of the type of industry that you can go after would be something like blockchain startups, which have been one of tech’s biggest trends this past year. According to Coinschedule, 25.8 percent of last year’s ICOs went to infrastructure projects, which while they were the frontrunner for fundraising last year, this upcoming year is going to see much more diversity in regards to blockchain applications.

For example, a freight blockchain network shows promise in helping the shipping industry have more transparency and work more efficiently. All-in-all, the goal here is to look at the uses of what the technology can hold, then try to work from there on coming up with a solid solution.

Offer Tools That Help With Timing

Once you’ve established your targets, it’s time to start thinking about how you can help their business either make more money or become more efficient. Granted, this can be tough to establish off the bat (especially when it comes to dealing with startups), however, with a little bit of planning, can be much easier than you’d anticipate.

An excellent place to start with your services is by looking at where the pain points for a lot of businesses lie. For example, according to Atlassian, approximately $1,800 is wasted on average by unnecessary emails, which if one of your specialties is internal communications, then that could be a good point to start. Additionally, offering services you know can save time can be beneficial, such as consulting an attorney like Aaron Kelly for startup legal advice. The overarching goal here is to find items that you know for sure startups will need, with the next objective being packaging them together.

Compile Package Deals

Finally, after you’ve started to figure out what you can sell to tech clients, it’s time to look at how you can package these things together in a cohesive way to maximize the total value of your work. This is a classic business idea for selling a service, but it also makes perfect sense in this scenario. While you might be thinking it’s best to start small and work your way up, it’s not a bad idea to be a one-stop-shop with compelling package options.

While these usually aren’t publicly advertised, try and come up with an internal strategy for what each client’s needs are. For example, as noted by Hubspot, 53 percent of marketers say that content creation is a top priority, which if you’re dealing with a b2b client, can be a great thing to compile with a LinkedIn and PR strategy. All-in-all, the packages you bring together will be what will win clients over and should be something that you consider for future success.

What are some reasons you’re excited to pick up some tech clients? Comment with your answers below!

-- ZylaCourtney - 27 Mar 2018